For this assignment, we needed to think about every aspect of the brand and create a complete rebrand including the mark, collateral, stationery, a website, and a brand guide for a local business.

To start I spent time brainstorming in my sketchbook and finding myself at the store quite often. Once I settled on the overall feeling of the brand and concept of the logo I got to work in Illustrator. Along the way I used Illustrator, InDesign, Photoshop, WordPress, and my photography skills, to complete this project. To have such a substantial final project is very rewarding.